Media campaign "I Brag!" draws attention to grassland products and conservation

Who said bragging is always a bad thing? Good deeds can and should be bragged about, especially if they are done to help natural grasslands. In May, the Latvian Fund for Nature is launching the "I Brag!" campaign to involve as much of the public as possible in restoring natural grasslands.

The campaign involves natural meadow managers who have already discovered the potential of the meadows and produce products or services with natural meadow origins, under the "Grassland Product" label.  This will be a boast of the high quality products that have been made with heart and that demonstrate nature-friendly farming - meadow beef, sausages, dumplings and other processed meat products, sheep milk products, lamb, goat cheese, honey, meadow teas, meadow herbal powders, syrups, as well as various handicrafts and meadow tourism.