About the "Natural Meadow Product" brand"

The preservation of natural meadows depends on how they are managed – if they are not ploughed, reseeded or fertilised, but are either grazed or mown once or twice a season, depending on the type of grassland.

To encourage farmers to preserve natural meadows, innovative approaches are needed to link nature conservation with business.

The Latvian Nature Fund has developed the "Natural Meadow Product" brand to preserve and expand natural meadows.

The brand’s aim is to ensure that natural meadows form part of a balanced and sustainable farming system:

• to support farming practices that promote the conservation of the natural environment in rural areas;
• to promote the integration of land management with business – the production of various meadow products;
• to educate the public about the role of natural meadow products in meadow restoration;
•  to encourage the purchase of meadow produce.