The "Natural Meadow Product" label"

The "Natural Meadow Product" label is the first product labelling scheme to have a direct impact on nature conservation. The label is awarded to businesses that manage natural meadows and permanent grassland and produce related products – meat, honey, herbal teas, dairy products, handicrafts or offer rural tourism services. By choosing a product bearing this label, consumers support the conservation and restoration of natural values, as well as producers who manage natural meadows, whilst also obtaining high-quality products.

The logo’s graphic design – a bright meadow flower embraced by a person with both arms – symbolises the inseparable bond between meadows and humankind, as natural meadows cannot exist without human presence, whilst people can reap and enjoy the benefits provided by natural meadows.

The label is awarded to producers by the Latvian Nature Fund, in accordance with the criteria set out in Conditions for obtaining the right to use the "Natural Meadow Product" label.